Activision began working out of Crane's garage in the latter half of 1979, each programmer developing their own game that 😊 was planned for release in mid-1980, Dragster, Fishing Derby, Checkers, and Boxing.[10] The four's knowledge of the Atari 2600, as 😊 well as software tricks for the system, helped them make their own games visually distinct from Atari-produced games.[11] To further 😊 distinguish themselves, Activision's boxes were brightly colored and featured an in-game screenshot on the back cover.[11] Instruction manuals for games 😊 devoted at least one page to credit the developer. Additionally, for nearly all of Activision's games through 1983, the instruction 😊 manuals included instructions for sending the company a photograph of a player's high scores to receive a patch in return.[18]
Ahead 😊 of the release of the first four games, Activision obtained space at the mid-year 1980 Consumer Electronics Show to showcase 😊 their titles, and quickly obtained favorable press.[10] The attention afforded to Activision worried Atari, as the four's departure had already 😊 created a major dent in their development staff.[11] Atari initially tried to tarnish Activision's reputation by using industry press at 😊 CES to label those that took trade secrets as "evil, terrible people", according to Crane, and then later threatened to 😊 refuse to sell Atari games to retailers that also carried these Activision titles.[10] By the end of 1980, Atari filed 😊 a formal lawsuit against Activision to try to stop the company, claiming the four had stolen trade secrets and violated 😊 non-disclosure agreements.[10] The lawsuit was settled by 1982, with Activision agreeing to pay royalties to Atari but otherwise legitimizing the 😊 third-party development model.[11][19] In 2003, Activision's founders were given the Game Developers Choice "First Penguin" award, reflecting their being the 😊 first successful third-party developer in the video game industry.[20]
In 2024, while all their employees were working remotely during the COVID-19 😊 pandemic, Activision and its parent Activision Blizzard vacated their longtime headquarters building in Santa Monica and ended their lease with 😊 Boston Properties. In September 2024, they subleased a much smaller office space in Santa Monica at the Pen Factory (a 😊 former Paper Mate factory) from Kite Pharma, which had leased the space from Lincoln Property Company.[62]
With the acquisition of Activision 😊 Blizzard by Microsoft in October 2024, Activision Blizzard as a whole, including the Activision Publishing subdivision, became a separate division 😊 under the Microsoft Gaming arm of Microsoft.[63]
Former studios [ edit ]
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